News Broadcasting
Star Ananda to show football, inks deal for WC 2010 qualifiers
MUMBAI: Bengali news channel Star Ananda will show football content to widen its audience base.
The ABP-Star run channel has inked a deal with sports marketing company Total Sports Asia (TSA) to telecast Fifa 2010 World Cup qualifiers of Italy and Spain.
With the Fifa World Cup commencing in less than 10 months, World Cup fever is steadily catching up and Star Ananda is hoping to capitalise on this to deliver world-class football programming in the football loving state of West Bengal.
TSA is the exclusive rights holder throughout Asia for all Italy and Spain World Cup qualifiers and friendlies for the Fifa World Cup 2010.
TSA associate director – sales and business development Vishal Jaison says, “We’re delighted to be working with Star Ananda for the live broadcast of the Fifa World Cup qualifiers of Spain and Italy. With an impressive football catalogue offering World Cup qualifiers and other Fifa WC 2010 magazine shows, we will be actively involved in many such region centric deals to make football viewership more accessible to the vast number of fans across different states.”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
