GECs
Sri Adhikari Brothers launches Hindi GEC ‘Dillagi’ for LC1 markets
MUMBAI: Focusing on the recently announced growth strategy of launching new channels over the next 12 months, Shri Adhikari Brothers (SAB) has launched its fifth channel ‘Dillagi’ on 23 February, 2015.
SAB head Manav Dhanda said, “The channel will be available on Free Dish, Dish TV and will be well penetrated with other MSO’s in LC1 towns and villages across India. Seven out of every ten Indians live in towns and villages. Asli India lives these LC1 & Villages. Now be it a place Mandvi, a small town in Gujarat , or Auriya in UP to Sironj in MP, they all will have their own channel ‘DILLAGI. A channel that truly stands by its tagline – Channel Asli India ka.”
The USP of ‘Dillagi’ is its daily programming, which is dedicated to Asli Indians, Asli viewer’s tastes with a mix of variety of shows & movies that keeps viewers glued to their TV screen.
“The programming which is targeted towards wholesome entertainment for the entire family will touch a cord with the audience in LC1 markets. We can say that – Full on entertainment is on when ‘Dillagi’ is on. A channel which the entire family can enjoy together,” he added.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
