Kids
Sony YAY! unveils its fresh content line-up
Mumbai: Sony YAY! is all set to extend its three-pronged approach of entertaining, experiencing, and exploring with its array of offerings this festive season. This Diwali, the channel welcomed its audiences into their Happyverse – a unique world that brings happiness to the audience at every touchpoint.
Sony YAY! further strengthens its leadership position as it promises to entertain its young audiences while satiating their need for variety through content that is wholesome and engaging. The channel expands its breadth of content with the launch of its iconic shows in new avatars.
Sony Pictures Networks India Kids’ Genre business head Leena Lele Dutta said, “Since its inception, we have curated a world for our young audiences that they can call their own. We are very excited to introduce Happyverse – a world filled with endless fun, friendship, and excitement that gives them an opportunity to be their unapologetic selves. It is their undaunting love for Sony YAY! and the characters that keeps us motivated to keep doing something new and exciting consistently.”
Oggy and the Cockroaches: Next Gen has introduced a new character, Piya, whose friendship with Oggy will take audiences on a rib-tickling joyride. Taarak Mehta Kka Chhota Chashmah has returned to the screens with a brand new season of complete family entertainment.
Furthermore, after becoming one of the top five shows in the slot within the first week of its release, Naruto is returning with the ninja’s journey ahead. Sony YAY! is set to delight Naruto fans with the opportunity to own Naruto merchandise, which will be available in a variety of apparel, home décor, and consumer electronics.
The channel experiments with new formats with a variety of new shows, including PaJaMa, a homegrown slapstick comedy, and Sergent Keroro, a popular and funny Japanese manga series. The celebration will continue with the release of Magoo, as well as the most popular twin cats, Honey and Bunny, who will take audiences on an endless joy ride.
Through a specially curated on-ground initiative called “Oggy’s Tour of India,” the channel now extends the experience beyond television and across the length and breadth of the country. This festive season, audiences across the country will be able to meet their favourite toons up close and personal thanks to this extensive on-ground property.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
