GECs
Sony to push digital platform Liv for ‘Indian Idol Junior’ auditions
MUMBAI: It’s time for all the little ones to strengthen their vocal cords and showcase their talent as Indian Idol Junior (IIJ) is back with a bang on Sony Entertainment Television. And this time round, Sony is looking at giving its digital platform – Sony Liv a push via the show’s auditions.
For the first time ever, IIJ will give a chance to the audience to be a part of the auditions through a digital process called Digital Ace.
To take part, all kids have to do is upload their best audio or video performances on the Sony Liv website or the Sony Liv app. A digital jury will review all the performances and will select 12 kids who will be called to Mumbai for the Jury Round. Out of the 12 performances, the top four will get an opportunity to perform in front of the show’s judges.
This second edition of IIJ will be judged by Vishal Dadlani, Salim Merchant and Sonakshi Sinha. Singer Shalmali Kholgade will be the special judge for the auditions.
The first leg of the auditions kickstarted in Kolkata on 4 April and saw outstanding participation from kids. The city also saw the show bring in a new twist to the audition process with the announcement of digital auditions.
SET SVP and marketing head Gaurav Seth said, “After the over-whelming response received last season, we are delighted to announce the commencement of Indian Idol Junior auditions. We would like to urge all the kids to show their singing talent and be a part of the new season. Digital Ace will only help kids to give the long lines a skip and impress the judges through their audios or videos. It’s definitely an endeavor that will help aspirants all over.”
Dadlani added, “I am thrilled to be part of Indian Idol Junior once again. Looking at such talented kids is an inspiration in itself. Kolkata has always given us some of our best contestants and this time too we were not disappointed. We are also looking forward to the performances of the winners of the Digital Ace. We are sure this season is going to be an equally exciting one.”
After Kolkata, the audition process will move to Delhi, Chandigarh and Mumbai on 11 April, 18 April and 25 April respectively.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
