GECs
Sony to add 10 channels in 2017
MUMBAI: Sony Pictures Networks India’s new strategic decision is to add entertaining and engaging channels catering to a variety of viewers to its existing bouquet next year.
Sony has been working on its plans to expand its portfolio by adding 10 new channels which will include five sports channels. The remainder will be divided between kids, music and infotainment genres. SPN India is awaiting regulatory approval.
Speaking to Indiantelevision.com, Sony Pictures Networks CEO NP Singh said, “The company expanded its portfolio in 2016. New channels are coming in a few months”. Singh further added, “We are integrating five Ten Sports channels, HD music channel, kids channel and infotainment channel.”
In the beginning of 2016, Sony added two channels — Sony ESPN and Sony ESPN HD to its sports bouquet in collaboration with ESPN. Later that year, SPN India launched its third movie channel — Sony Wah and also came up with Sony Le Plex, an English movie channel.
In August 2016, the network announced a deal to acquire Ten Sports Network from Zee Entertainment Enterprises Limited (ZEE) and its subsidiaries for US$ 385 million. The acquisition added South Asia’s leading sports network to SPN’s portfolio.
The year seems to have been satisfying for Sony Pictures. Talking about the network’s flagship channel Sony Entertainment Television, Singh said, “The year has been good for the network. We have been able to successfully achieve leadership on weekends. Also, we have seen the audience accepting our fiction shows.” Singh added, “In the next six months, I am sure, we will see a surge in viewership on weekdays too. We climbed up from number six to three, and hope Sony will continue to grow from there.”
The channel is bringing back the ninth season of one its iconic shows Indian Idol on 24 December.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
