GECs
Sony SAB and the Indian Cancer Society empower women against breast cancer stigma
Mumbai: In an unprecedented collaboration, Sony SAB has teamed up with the Indian Cancer Society (ICS) to tackle a pressing and often unspoken issue – breast cancer. In a society where fear and embarrassment frequently shroud discussions about this critical health concern, Sony SAB is taking a bold step forward through its popular show, ‘Wagle Ki Duniya’, and its strategic partnership with ICS. The objective is to encourage viewers to shed their inhibitions and openly engage in conversations about breast cancer, creating awareness, self-examination and screenings leading to early detection, and ultimately saving lives. This partnership underscores Sony SAB’s commitment to fostering open dialogue on vital topics.
Wagle Ki Duniya – Nayi Peedhi Naye Kissey is a family-oriented drama that touches upon the everyday challenges faced by the quintessential Indian family. The ongoing track in the show highlights Vandana’s (portrayed by Pariva Pranati) battle against breast cancer. It aims to inspire women to overcome fear and embarrassment, as staying silent could have grave consequences. In an effort to reinforce this message, Sony SAB has joined hands with the Indian Cancer Society and is set to air a promo encouraging viewers to log on to www.indiancancersociety.org or call the helpline number 8411803040, for essential information and support related to early detection and self-examination for breast cancer. With the #shekickscancer initiative, Sony SAB hopes to address such crucial topics openly and contribute to a more healthy and aware society.
Neeraj Vyas, Business Head, Sony SAB
“We believe in the power of storytelling to drive awareness about critical social issues and Sony SAB is committed to touching themes that are thought-provoking and can inspire viewers to look at concerns and challenges in the most positive way. As part of the ongoing theme in Wagle Ki Duniya, we are happy to create value for our viewers by tying up with the Indian Cancer Society. We hope to create awareness and are confident that this collaboration has the potential to make a meaningful difference to women.”
Usha Thorat Hon. secretary and managing trustee Indian Cancer Society
“We are happy to see Sony SAB promoting open dialogue and raising awareness about a crucial issue such as breast cancer. In a time when breast cancer casts a long shadow over the lives of many, the importance of awareness and early intervention cannot be overstated. This initiative is sure to transcend beyond the TV screens and inspire many women to speak up and seek help to ensure early detection.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
