Brands
Krvvy urges women to rethink lingerie for well-being
MUMBAI: This October, as pink ribbons bloom across India, Krvvy, the country’s first functional d2c lingerie brand, is putting the spotlight on something often ignored in breast health conversations: the bra.
According to a recent Krvvy survey of over 1,000 women, 93 per cent rate comfort as important, 99 per cent say fit is key, yet one in three still choose bras through trial and error, with less than half relying on self-measurement or digital sizing tools.
“Women are increasingly aware of how comfort, fit, and fabric influence confidence, but few realise these factors also impact overall breast well-being,” said Krvvy co-founder and CEO Yash Goyal.
Founded in 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy has quickly become one of India’s most talked-about lingerie startups, redefining inner-wear with comfort, inclusivity, and function at its heart.
“We want women to see lingerie not as a beauty accessory, but as something that supports how they feel and care for their bodies every day,” Goyal added.
Earlier this year, Krvvy raised Rs 6.1 crore in pre-seed funding from Titan Capital, All In Capital, and angel investors. The brand is using the funds for rresearch and development, digital sizing innovation, and retail expansion, making functional, well-fitted lingerie accessible nationwide.
Krvvy’s approach blends data, design, and empathy, reflecting a shift in India’s Rs 80,000 crore women’s innerwear market, where conversations are moving from appearance to wellness and self-expression.
In collaboration with the Indian Cancer Society, Bengaluru, Krvvy is promoting self-awareness, self-check, and self-care, reminding women that a simple, well-fitted bra is more than comfort, it’s a small, daily act of care.
“We are not medical experts,” Goyal added, “but small changes in what women wear closest to their skin can inspire a mindful relationship with their bodies. Comfort is the first form of care.”
As Breast Cancer Awareness Month continues, Krvvy’s message is clear: everyday comfort isn’t a luxury, it’s a foundation of well-being.
Brands
Reliance Retail FY26 revenue rises 11.8 Per Cent to Rs 3.7 lakh crore
Q4 revenue up 11.1 Per Cent, hyperlocal orders surge 4x, PAT steady
MUMBAI: Reliance Retail isn’t just ringing up sales, it’s ringing doorbells faster than ever. Reliance Retail Ventures Limited (RRVL) reported a steady FY26 performance, with growth powered by store expansion, a sharp surge in hyperlocal commerce, and consistent traction across grocery, fashion and jewellery. For the full year, revenue rose 11.8 per cent year-on-year to Rs 3,70,026 crore. In the January–March quarter, revenue from operations climbed 11.1 per cent to Rs 87,344 crore, up from Rs 78,622 crore a year earlier.
Operating performance remained stable, with Q4 EBITDA inching up 3.1 per cent YoY to Rs 6,921 crore from Rs 6,711 crore. However, quarterly profit after tax held steady at Rs 3,563 crore. For the full fiscal, PAT grew 11.7 per cent to Rs 13,842 crore.
Expansion remained a key lever. RRVL added 1,564 new stores during FY26, while simultaneously scaling its digital and hyperlocal commerce play. The latter emerged as a standout, with daily orders surging more than fourfold year-on-year in Q4, underlining a clear shift towards faster, localised fulfilment.
In grocery, large-format stores maintained momentum, aided by festive demand and the expansion of Smart Bazaar, which crossed 1,000 stores. Promotional campaigns such as ‘Full Paisa Vasool’ delivered record results, with sales rising 26 per cent YoY.
Digital commerce also picked up pace. JioMart added 5.8 million new users in Q4, nearly doubling its registered base year-on-year. Hyperlocal orders grew 29 per cent sequentially and over 300 per cent annually during the quarter.
Fashion and lifestyle saw steady traction. Ajio recorded a 23 per cent YoY rise in average bill value, while fast-fashion platform Shein crossed 11 million app installs, scaling rapidly with expanding product lines.
The jewellery business added further shine, with average bill value jumping 53 per cent YoY, largely driven by rising gold prices and sustained consumer demand.
Commenting on the shift, RRVL executive director Isha Ambani said hyperlocal commerce has become a structural growth driver, with orders rising more than fourfold over the year.
Looking ahead to FY27, the company is betting on technology to deepen engagement. The focus, Ambani noted, will be on AI-led merchandising, sharper pricing strategies and disciplined execution turning scale into sustained customer value.
In short, the carts are fuller, the clicks are quicker, and the next phase looks less about reach and more about precision.
