iWorld
Sony Liv’s 13th cracks open India’s exam-prep grind with MT Sir’s story
MUMBAI: The toughest test isn’t always on paper, sometimes it’s the year between. Sony Liv is set to premiere its long-awaited original series 13th on 1st October 2025, pulling viewers into the high-pressure universe of India’s competitive exam-prep culture.
The title itself is a nod to the “drop year” after Class 12, when thousands of students dedicate an extra 12 months solely to cracking the IIT-JEE entrance exam. For many, that 13th year becomes a make-or-break moment filled with sleepless nights, financial strain, and the constant balancing act between ambition and anxiety.
At the heart of the story stands mentor Mohit Tyagi (MT Sir), a real-life educator whose teaching revolution has reached over 20 lakh students across India. With his Youtube channel followed by more than 2.2 million learners, Tyagi has built an open-access classroom that rivals the mega coaching hubs of Kota but without the lakhs in fees. Over two decades, his consistency and discipline-driven methods have produced Top-100 ranks year after year, proving that resilience and rigour trump hype.
What makes Tyagi’s story remarkable is his rejection of crore-level salary offers in favour of free, quality education. His vision has reshaped the meaning of mentorship in India, cutting across economic and social divides. Instead of becoming a coaching magnate, he created a movement where students are treated as individuals with dreams, not just roll numbers on a register.
13th stars Gagan Dev Riar as the mentor, portraying a role steeped in both realism and inspiration. The series doesn’t sugarcoat the grind, it delves into the loneliness of hostel rooms, the sacrifices families make, and the crushing weight of repeated attempts. It also shines a light on the resilience of students who fight through failure, financial strain, and fear, armed with little more than hope and persistence.
Speaking about the premiere, Tyagi himself reflected on the deeper message: “Teaching has always been about much more than solving equations. It’s about resilience, discipline, and reminding students that they are more than their marks. 13th tells the untold story of lakhs of youth carrying gigantic pressure but also gigantic dreams.”
For Sony LIV, the series is more than just a drama, it’s a mirror to India’s youth, their aspirations, and the cracks in a system where education can feel like war. By weaving Tyagi’s mission into a scripted narrative, the platform hopes to start conversations in living rooms across the country between parents, students, and society at large.
With hashtags #My13thStory and #13thOnSonyLiv, the show is already sparking anticipation online. Come October, 13th promises to be more than binge-worthy content; it’s set to become a cultural talking point on what success really means when the journey is tougher than the exam.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
