iWorld
Sony LIV rolls out digital film ‘Chhoti Khushi’ for Diwali
MUMBAI: In the lead up to the festival of Diwali, Sony Pictures Networks’ (erstwhile Multi Screen Media) OTT platform Sony LIV has rolled out a digital film called Chhoti Khushi to support its social media campaign ‘LIV This Diwali.’
The film features Naveen Kasturia, Suneel Sinha and Ashish Verma. The social media campaign weaved around the digital film invites participants and viewers to send Diwali Wishes to their family and friends.
The story explores the complex relationship that Indian siblings share with each other, and how Diwali can become the raison d’etre for bringing together those, whom circumstances and situations often pull apart.
Chhoti Khushi is about two brothers, Gaurav and Sharad, who have stopped talking to each other following an argument. However, as the momentous occasion of Diwali approaches, the brothers reminisce about each other and realise how petty their fight was.
The film was meant for especially for the millennial audience, which knows how tough it is to maintain the delicate balance between education, work and commitment to friends and family over ever-increasing distances. The story takes viewers through an eventful journey that finally results in the brothers being reunited on Diwali.
Sony LIV EVP and head – digital business Uday Sodhi said, “With #LoveBytes and Tanlines, we have established our pioneering status in the industry as the first digital video-on-demand (VOD) platform to introduce a show exclusively for online viewers. With the launch of Chhoti Khushi, we are looking to providing our digital viewers with a heart-touching story that is bound to take their web content entertainment experience to a new level.”
The film was aired exclusively on Sony LIV’s web, app and YouTube platforms from 4 November onwards.
