DTH
Somani to lead Shemaroo’s DTH business
MUMBAI: Shemaroo Entertainment Ltd, one of the leading content houses appoints Subhash Somani to head DTH business for the company. Prior to joining Shemaroo Entertainment Ltd, he was working for Videocon d2h as Senior Manager – Content. In Shemaroo Entertainment, he will be responsible for driving the scale of business to next level. He will be primarily looking into Content Strategy, Business Development & Revenue. Also, he will lead & manage strategic partnerships with broadcasters/studios and will be playing key role in new initiatives & launches.
Somani has over seven years of experience in diverse roles in Media & Entertainment sector. In his last tenure with Videocon d2h, he was primarily involved in content acquisition and launch of new value added services (VAS) for d2h platform.
Shemaroo director Hiren Gada said “Subhash is a part of the DTH industry since its nascent stage and has deep understanding of the market. With an addition of new perspective and experience in the team, we believe, we will be able to leverage the platform to the fullest.”
Somani shared his thoughts, “Now when Shemaroo is expanding its DTH services, we plan to leverage the trust value it has created in the partners and consumers. We are at cusp of opportunities for DTH business in the country and with a company that has one of the largest content libraries, I believe sky is the limit.”
Shemaroo recently forayed into DTH business and today stands among the leading players in the industry. The company has tied up with all the DTH players including Tata Sky, Airtel Digital, Videocon d2h and Dish TV. Shemaroo offers a bouquet of VAS services on all the major DTH platforms covering multiple genres. These offerings range from devotional services like iDevotion and Sajda to special service tailored to fulfill the needs of bollywood buffs like Miniplex and Sadabahar Hits. It also includes regional services like Relamchhel and Punjabi Tadka.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
