Brands
Airtel names Shreyas Mehrotra CMO and digital sales head
GURUGRAM: Bharti Airtel has handed a bigger brief to one of its key marketing architects. Shreyas Mehrotra has been appointed chief marketing officer and head of digital sales at Airtel Business, marking a new chapter in the company’s push to scale its B2B ambitions.
Mehrotra will continue to lead marketing for Nxtra by Airtel and Airtel Digital, now rebranded as Xtelify, alongside his expanded responsibilities. The move signals Airtel’s intent to bring sharper focus to digital-led growth, cloud services and a more distinctive business brand voice.
Airtel insiders credit Mehrotra with helping reshape the company’s B2B narrative since he moved to Airtel Business in 2022. During this period, he played a central role in accelerating the cloud and digital platform strategy, anchored by the launch of Airtel Cloud, the rollout of Xtelify and a clearer, more confident market presence across enterprise segments.
Having joined Airtel in 2018, Mehrotra has worn several hats across the organisation. His early years saw him lead brand marketing for the consumer business, including major portfolio launches. He later steered the category strategy for Airtel Black, the company’s first converged offering across mobility, broadband and DTH, aimed squarely at high value customers.
In his new role, Mehrotra will focus on scaling marketing and digital sales at Airtel Business, an operation that manages a business of around 3 billion dollars. His mandate includes driving growth through sharper go to market strategies, smarter digital journeys and deeper use of technology, including generative AI, to improve conversions and productivity.
The appointment caps a career that spans consumer goods, startups and telecom, with stints at Marico, Ola, Tata Teleservices and TaxiForSure. Along the way, Mehrotra has picked up industry recognition, including Assocam Marketing Leader of the Year 2025 and multiple awards for marketing and martech innovation.
For Airtel Business, the message is clear. As competition heats up in cloud and enterprise services, the company is betting on a seasoned marketer to keep the story simple, the brand sharp and growth firmly on the agenda.
Brands
Tata Elxsi CFO Gaurav Bajaj quits, Nalin Rana to take over
Gaurav Bajaj exits on May 29th; Nalin Rana, a veteran of Standard Chartered and Tata Sons, steps in the next day
BENGALURU: Tata Elxsi is getting a new man on the money. The design and technology services company announced on Monday that its chief financial officer, Gaurav Bajaj, has resigned, effective close of business on May 29th, 2026, to pursue opportunities outside the organisation. He will be succeeded the very next day by Nalin Rana, whose appointment has been approved by the board on the recommendation of the Nomination and Remuneration Committee.
Rana is no stranger to big numbers. He brings roughly 17 years of experience spanning strategic finance, corporate strategy, investment banking, mergers and acquisitions, and fund-raising. He currently holds leadership roles within the Tata Group, including at Tata Sons, and sits on the boards of Tata Teleservices Limited and Tata Teleservices (Maharashtra) Limited. Before joining the Tata Group in 2021, he was executive director in investment banking at Standard Chartered Bank, where he advised clients on mergers, acquisitions, and fund-raising transactions worth over $15 billion.
Rana will also serve as a key managerial personnel under the Companies Act, 2013, in line with regulatory disclosure requirements under SEBI Listing Regulations.
The Nomination and Remuneration Committee and the board placed on record their appreciation for Bajaj’s contribution during his tenure, the company said in a regulatory filing.
One CFO out, one in, and barely 24 hours between them. For Tata Elxsi, the transition is textbook neat. For Rana, the real work starts May 30th.
