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‘ShowBox’ – a new place for desi music and musical entertainment now available across india
MUMBAI: IN10 Media, a network with diverse offerings in the media and entertainment sector, including EPIC TV, DocuBay, EPIC On, and Juggernaut Productions, announced the successful airing of its latest venture – ShowBox – a youth centric, 24 hour music channel, that offers quality music content in Hindi, Punjabi, Haryanvi, and other Indian languages.
In line with its brand proposition of 'Apna Music Apna Swag', that resonates with the idea of celebrating India’s ‘Desi Swag’; ShowBox aims to reinvigorate the current music scenario with a range of innovative programming, along with providing a platform for local music and independent musicians. Available on all major distribution channels including Airtel Digital TV, TATA Sky, Dish TV, and Videocon DTH, it offers quality music content in Hindi, Punjabi, Haryanvi, and other Indian languages.
Commenting on the vision for ShowBox, Aditya Pittie, Managing Director, IN10 Media said, “The demand for differentiated content in every genre and platform in the country has exploded and we are confident that the content-centric approach to music, and music entertainment designed by Rajiee and her team, will create new milestones.”
Speaking about the unique offerings of the channel, Rajiee M Shinde, CEO, ShowBox said, "ShowBox has been designed to cater to the evolving and versatile choices of the audience. Taking into consideration the diversified interest, it was imperative to provide a unified platform that does not just address the musical needs of the youth, but also help them showcase their talent."
Approaching music and music entertainment holistically, ShowBox has lined up a formidable slate of original programming. The Projection Room’ hosted by renowned film critic Mayank Shekhar and Nitesh Singh will review new films, songs, and shows in Hindi, Marathi, Punjabi, and English; ‘Swag In The City’, a musical chat show hosted by television personality and comedian Suresh Menon; ‘Music Box Office’, a half hour weekly show in which the host will review the music videos, albums, film songs released in the week; ‘Superhits With Drama Queen Swati’, featuring compilation of super-hit songs anchored by popular Red FM 93.5 RJ Swati; and ‘Swag Star’, a chat show featuring celebrities from the nation discussing their latest projects. The channel will also feature a daily, and a weekly 30 minute show titled ‘The Entertainment Show’, and ‘The Weekend Show’ respectively, giving updates on the entertainment industry and latest releases of the week.
The channel and its offerings are backed by Channel Partners ITC Limited’s "ENGAGE", Johnson & Johnson India’s "Clean & Clear and Digital Partner Liqvd Asia. Additionally, ShowBox airs playlists of curated music videos slots featuring well-known artists, and rising stars composers. The list comprises of ‘Chakvi Beat Te Wakhra Swag’, a compilation of latest Punjabi Hits; ‘Dhinchak Jhakaas’, featuring regional and Indie hit songs; ‘Ek Se Baje Do’, a collection of soothing and melodious tracks; ‘Kadak Dj’ a special list for party lovers featuring best of dancing songs from India; ‘Tau Ki Playlis’, a compilation of Hit Haryanvi songs; ‘Zabardast Boom’, an ad free slot featuring hit peppy numbers.
Tune-in to ShowBox now to enjoy a desi swag of music, celebrity shows, and conversations.
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National Geographic launches ‘Postcards from Hong Kong’ with Ridhi Dogra
New series explores the city’s hidden gems and vibrant contrasts, premiering 28 March.
MUMBAI: Ridhi Dogra just sent a postcard from Hong Kong that’s worth framing because when a bustling metropolis reveals its quiet trails and timeless traditions, even the skyline takes a back seat. National Geographic has unveiled Postcards from Hong Kong, a refreshing travel series hosted and curated by actor Ridhi Dogra. Produced by National Geographic Creative Works in collaboration with the Hong Kong Tourism Board, the show offers an intimate, Indian traveller’s perspective on one of Asia’s most iconic cities, moving beyond its glittering harbour and skyscrapers to uncover serene beaches, scenic hiking trails and deep cultural traditions.
Across three visually rich episodes, Ridhi journeys through contrasting sides of Hong Kong. The first episode takes her on a quieter path of self-discovery to places like Sai Kung, Big Wave Bay, Dragon’s Back, Tai O, Ngong Ping, Po Lin Monastery and the Tian Tan Buddha. The second episode dives into the city’s energetic side, from the bustling streets of Causeway Bay to Happy Valley Racecourse, Michelin-starred spots and luxury shopping at Landmark.
Ridhi Dogra said, “Being part of Postcards from Hong Kong with Nat Geo was a deeply enriching experience. What I love about this journey is that it goes beyond the obvious; it’s not just about the skyline or the speed of the city but about the stories that live in its quieter corners.”
A National Geographic India spokesperson added, “With Postcards from Hong Kong, we set out to go beyond the familiar and explore the city through a more intimate, human lens.”
Hong Kong Tourism Board director of South Asia Puneet Kumar noted, “Postcards from Hong Kong is a reflection of meaningful storytelling that brings the city to life in an immersive way. It beautifully captures the diversity and spirit that define Hong Kong.”
Blending travel, culture and personal storytelling, the series celebrates Hong Kong as a city of contrasts where modern life meets tradition and every corner holds a story waiting to be discovered. It premieres on 28 March at 8 pm on the National Geographic Channel and will also stream on JioHotstar.
In a world of hurried travel reels, Postcards from Hong Kong slows things down just enough to let viewers truly see the city not just its lights, but its layers, proving that the best souvenirs are the stories you bring home.
