ShareChat ropes in Neha Markanda as chief business officer

MUMBAI: Homegrown social media firm ShareChat (Mohalla Tech) has named Neha Markanda as its new chief business officer, handing her the mandate to scale revenues and deepen advertiser engagement across its flagship ShareChat app and short-video platform Moj.

Markanda joins from Google, where she spent over three years as head of industry for e-commerce. She earlier led business marketing at Facebook India, and held senior roles at GSK Consumer Healthcare, where she steered brand strategy for Horlicks and family nutrition.

Her two-decade career spans consumer goods and technology, including stints at HCL Technologies, PepsiCo—where she managed Tropicana, Pepsi Max and Gatorade—and ITC.

At ShareChat, she will be tasked with sharpening revenue strategy, strengthening advertiser partnerships and pushing growth in a market where short-video and vernacular social platforms are battling for both user attention and ad dollars.