‘Saas Bahu Aur Magic’ uses a magical body swap to challenge family stereotypes and celebrate women's aspirations
Saas, Bahu aur Magic swaps family melodrama for empathy as two generations discover each other’s struggles and ambitions
New tools include Shop the Scene and regional AR lenses as festive viewing opens fresh ad opportunities
Techno Gamerz stars in ‘THE MISFITS’, set inside Gangstar Mirage City
Kantar finds 84 per cent brand recall as microdrama builds daily viewing and repeat pull
