Techno Gamerz stars in ‘THE MISFITS’, set inside Gangstar Mirage City
Kantar finds 84 per cent brand recall as microdrama builds daily viewing and repeat pull
ShareChat parent targets 30-40 per cent AI content by 2026 after 850 million daily episodic plays
The storyteller behind Pocket FM's global narrative and ShareChat's crisis playbook now bets on Saurabh Pandey's vision for what he calls the Elotainment era
Regional content, retail media and CTV reshape advertising strategies, says report