iWorld
ShareChat breaks Janmashtami’s wishing record!
Mumbai: In a remarkable feat of unity and celebration, ShareChat, India’s leading social media platform, has set a new record for the maximum number of wishes shared online garnering a place in the India Book of Records. On the occasion of Janmashtami, ShareChat users shared 21.7 million wishes and set a spectacular record-breaking achievement that has captured the trend of how Indian festivals are celebrated.
ShareChat’s Janmashtami celebrations were a huge success, with over 800 million views generated on overall Janmashtami content. 26 per cent of all shares happened in the morning hours seven – nine a.m. slot, suggesting that people were eager to start their Janmashtami celebrations early.
ShareChat also saw a number of live broadcasts of Janmashtami celebrations from different temples like the Krishna Temple, Mathura and Vrindavan, Hare Krishna Hill, Bangalore, Iskcon Temples across India, Dwarkadhish Temple, Gujarat and Guruvayur Temple, Kerala. These live sessions garnered over two million views. Additionally, ShareChat users spent over 19 million minutes engaging in heart-warming discussions and captivating stories on ShareChat live audio chatrooms on Janmashtami.
ShareChat & Moj senior director, content strategy and operations Shashank Shekhar said, “ShareChat is the beating heart of India’s celebrations, where tradition meets the digital age. We are thrilled to have set a record for the maximum number of wishes shared on a festival online. Our platform’s position to bring people together, ignite conversations, and spread festive joy has been demonstrated in this spectacular achievement.”
India Book of Records – operations manager Sugata Das said, “Festival celebrations have seen a transformational shift in the digital era. Most festivals are now celebrated online with wishes being shared digitally. This is a remarkable achievement and a testament to ShareChat’s popularity as a platform for people to connect with each other and celebrate their culture and traditions. We congratulate ShareChat and its users on this achievement.”
The top three languages users that interacted with Janmashtami content on ShareChat were Hindi, Marathi, and Rajasthani. Janmashtami wishes content on ShareChat received 336.8 million views, suggesting that people were not only eager to share their greetings with each other but also loved consuming the devotional content on this auspicious occasion.
iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
