Kids
SET unveils seven ‘Sharks’ who will be part of ‘Shark Tank India’
Mumbai: Sony Entertainment Television has unveiled the seven ‘Sharks’ who will be part of the first season of “Shark Tank India” that will premiere soon on the TV channel.
The show will provide an opportunity and platform for entrepreneurs with interesting business ideas, business prototypes, or active businesses that will be evaluated by the business experts aka ‘The Sharks.’
These business experts are BharatPe founder and managing director Ashneer Grover; Sugar Cosmetics co-founder and chief executive officer Vineeta Singh; Lenskart.com founder and chief executive officer Peeyush Bansal; Emcure Pharmaceuticals executive director Namita Thapar; Shaadi.com (People Group) founder and chief executive officer Anupam Mittal; Mamaearth co-founder and chief mama Ghazal Alagh, and boAt co-founder and chief marketing officer Aman Gupta.
“Shark Tank India” is produced by Studio Next. It is based on the American Emmy award-winning entrepreneurial reality show “Shark Tank.” A panel of five investors called ‘Sharks’ listen to business pitches from entrepreneurs and decide to invest in their company. The ‘Sharks’ include personalities like Mark Cuban, Kevin O’Leary, Lori Greiner, and others who appear as guests on the show.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
