iWorld
Sector 36’s electrifying album drops ahead of its release
Mumbai: As the release of the crime thriller Sector 36, starring Vikrant Massey and Deepak Dobriyal, approaches, excitement builds with the launch of its album. Featuring a mix of devotion, emotion, and contemporary sound, each track reflects the film’s intense narrative. Directed by Aditya Nimbalkar and produced by Jio Studios and Maddock Films, the film has already generated buzz with its track ‘Dumroo.’ The four-track album features a range of musicians who capture the film’s energy and essence, immersing listeners in a world of crime and suspense.
The first track, Dumroo, sung by Mohit Chauhan and Anupam Amod and composed by Dhunkey, released earlier this week and received a strong response for its thunderous beats and devotional chants. Following it, Saaya, composed, produced, and sung by Kanishk Seth with lyrics by Yashwardhan Goswami, captures the film’s tension. Maan Kafira, sung by Amit Mishra, composed by Gourav Dasgupta with lyrics by Farhan Memon, reflects inner conflict with a blend of rebellious and soulful tones. The final track, Ruan, sung by Kamakshi Khanna with additional vocals by Savera, composed by OAFF and Savera with lyrics by Sameer Rahat, explores themes of despair, fear, and inner turmoil.
“Creating ‘Saaya’ was a deeply fulfilling experience. This song speaks to that part of us we often ignore – the shadows we carry within. Composing this song gave me the space to explore a sound that feels meditative yet modern, reflecting the inner search for meaning. This song is close to my heart as it reflects intense feelings, suspense and passion that I hope resonates with every listener,” added Kanishk Seth while talking about ‘Saaya’.
Delving into the depth of their track ‘Ruan’, OAFF and Savera expressed, “With ‘Ruan’, we wanted to capture the quiet strength that comes with vulnerability. Kamakshi’s voice brought that to life in a way that was both tender and powerful. Sameer Rahat’s evocative lyrics really brought out the atmosphere of the film and we hope the track speaks to the heart.”
The album is a collection of songs that will take you on an emotional and spiritual journey, pulsating with energy, devotion, and human depth. Prepare to be captivated by the rhythms and emotions of Sector 36, where every beat tells a story and every note heightens the suspense. The film is available exclusively on Netflix starting 13 September 2024.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
