Saurabh Goel takes charge as national revenue head of NDTV Profit

NEW DELHI: NDTV has handed the revenue reins of its business channel to a long-time ad-sales operator. Saurabh Goel has started a new role as national revenue head of NDTV Profit, marking a return to the network with a broader mandate.

“I’m happy to share that I’m starting a new position as national revenue head – NDTV Profit at NDTV Network,” Goel said while announcing the move. He also added, “Thank you Mandeep Singh!!”

Goel brings more than 20 years of experience in media sales spanning television, radio and digital, a mix prized by broadcasters chasing fragmented audiences and tighter ad budgets.

His recent stint at NDTV Network has been a quick climb. He served as revenue head at NDTV Profit in February 2026 before stepping into the national revenue head role the same month. Earlier, he was revenue head west at NDTV Network from July 2025 to February 2026.

Before rejoining NDTV, Goel spent over 17 years at ABP Network. As group account director from June 2021 to July 2025, based in Noida, he led corporate business in the north. His remit covered business development, strategy, customer service and B2B partnerships.

From 2008 to 2021, as account director in the greater Delhi area, he handled ad-sales revenue for ABP News Network channels including ABP News, Ananda and Majha. His role focused on corporate clients, media agencies and new business development, along with brand-led advertising initiatives aimed at improving yield and portfolio health.

Earlier stops include ETV Network, where he managed DAVP and PSU business from 2006 to 2008, and Radio Today 93.5 FM, where he handled airtime sales in New Delhi from 2005 to 2006.

For NDTV Profit, the hire signals a sharper revenue play as news broadcasters hunt for growth beyond traditional spot advertising. For Goel, it is a homecoming with higher stakes. In India’s bruising news market, the real headline will be whether experience can outpace the slowdown and turn eyeballs into earnings.