DTH
Samsung launches mobile tracker phones in India
MUMBAI: Samsung Telecommunications India Ltd. announced the launch of its range of secured phones SGH-C140, SGH-X520 and SGH-E250 in India. The technology boasts revolutionary security features like mobile tracker, emergency SMS and privacy lock in slider, clamshell and bar form factors, these phones transcends the current market offering by empowering consumer’s security during mobility.
Mobile Tracker helps consumers to track their lost phone. Emergency SMS acts as personal bodyguard and alerts close relatives or friends about his distress or emergency situations. Privacy lock protects the data, photos, voice memo, multimedia messages, images and sound stored in the phone from intrusion.
Speaking on this occasion Samsung Telecommunications India managing director Ryu Hyun Chul said, “Close to 50 million worth of mobile phones are lost or stolen annually. Our personal experience shows that when we lose our phone we just buy the new one. We don’t know how to track our lost phone. We are also not aware what will happen, if these lost or stolen phones fall into wrong hands.”
Elaborating on the security features of the phone Chul added, “Samsung understands Indian consumer needs and through our secured phones, we have tried to address three of the larger issues of mobile security that is securing your mobile phones and preventing any untoward usage or incident through Mobile Tracker, securing the safety of near and dear ones through emergency SMS and securing the confidential data’s that are stored in that phone. We will keep launching global phones with localized features.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
