DTH
Samsung joins ‘DVD6C’ in licensing DVD patents
MUMBAI: The DVD6C licensing group (DVD6C), has announced that Samsung Electronics Co. Ltd has joined its worldwide joint licensing program which provides manufacturers of DVD products the ability to license essential DVD patents owned by the group’s members.
DVD6C has licensed DVD patents owned by its member companies since June 1999 (adding licensing for DVD-recorders, DVD-audio players, DVD-R, -RW and -RAM drives, DVD-audio, -R, -RW, -and -RAM discs and cases in September 2003). DVD6C’s licenses cover patents owned by the 6C member companies that are essential for products that comply with the DVD-format specifications defined by the DVD forum, asserts an official release.
The company claims that membership of Samsung in the joint licensing program will benefit existing and future licensees of DVD6C, who will obtain a license to additional essential patents for the DVD products at no additional charge.
Interested parties will remain free to negotiate individual license agreements with DVD6C’s member companies, rather than taking licenses from DVD6C. The member companies have committed to provide such licenses under fair, reasonable and non-discriminatory terms and conditions, adds the release.
The existing list of DVD6C members include eight developers of DVD technology and formats — Hitachi Ltd., Matsushita Electric Industrial Co., Ltd. (Panasonic), Mitsubishi Electric Corporation, Sanyo Electric Co., Ltd., Sharp Corporation, Toshiba Corporation, Victor Company of Japan, Ltd. (JVC) and Warner Bros. Home Entertainment Inc.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
