iWorld
Salman tops the chart for being most savvy on digital media
MUMBAI: Salman Khan emerged as the most digital savvy celebrity with an overall score of 16.1, according to TO THE NEW Digital Celebrity Index for the month of September. Khan ranked as number one while Shahrukh Khan and Amitabh Bachchan ranked at number two and three scoring 14.6 and 14.5 respectively.
As per the TO THE NEW Digital data, Priyanka Chopra has emerged as the most active celebrity in social media, on the basis of highest number of posts on all the platforms including Facebook, Twitter and Instagram. Chopra topped the chart with a total of 531 posts. Amitabh Bachchan is the second most active celebrity after Chopra with a total of 168 posts.
On Facebook, Chopra had 75 posts during the month of September whereas Bachchan was close second with 71 posts during the same month. Female celebrities are more active when it comes to Instagram as compared to males. On Instagram, Chopra has total number of 66 posts. Sonam Kapoor was the second most active celebrity with a total of 45 posts.
Chopra had 704 tweets, most of which were about her American TV show Quantico, which was launched on 27th Sep. Amitabh Bachchan grabbed the second spot in the list with a total of 140 tweets which were more generic in nature.
Madhuri Dixit emerged as the most engaging celebrity on the basis of highest number of netizens she had engaged with on all platforms including likes, comments and shares on Twitter, Facebook and Instagram. The posts made by Dixit were found to be most engaging among all the celebrities with a score of 11.8 M. Shahid Kapoor remained the second most engaging celebrity with a total engagement of 1.0 M. Shahrukh Khan was the most engaging celebrity with a total engagement of 694,913 for the month of September. Most of the tweets made by Shahrukh Khan were generic in nature where 32 per cent of his total tweets were re-tweets.
Madhuri Dixit received the highest engagement ratio of 47 per cent with 25.1M of total fans. Shahrukh ranked at number two with 38 percent of engagement ratio with 18.2M of total fans. Alia Bhatt, Shahid Kapoor and Sonam Kapoor ranked at number three, four and five with 34 per cent of engagement ratio with 9.6 M, 3.2M and 1.6 M of total fans. .
Deepika Padukone has the highest reach across social media platforms (Twitter, Facebook and Instagram) with total of 39.8 M fans. It was also observed that despite very high number of posts, Priyanka Chopra could not gather many fans and ended up securing only fifth position among all the celebrities with total fan base of 31.7 M fans on all the social media platforms combined. Padukone had the highest number of Facebook fans among all the celebrities that was close to 27.6 M while Salman khan was close second with a total of 27.1 M fans and Amitabh Bachchan was close to 21.9 M of fans and ranked at number three. Padukone also topped the fan base on Instagram with 3.7M fans. Alia Bhatt was a close second with a total of 3.5 M fans. Priyanka Chopra secured third position with 3.4 M.
It was noticed that male celebrities had higher number of fans as compared to female celebrities when it comes to Twitter. Unlike Facebook or Instagram, Amitabh Bachchan has the biggest fan base on Twitter with a close to 17.3 M followers. Shahid Kapoor remained a close second with a total of 15.7 M fans. Even after having the biggest celebrity base on Facebook as well as Instagram, Deepika Padukone could only secure 4th place with respect to the fan base on Twitter.
Salman Khan came up as the most searched celebrity by netizens on Google with a total of 4.5 M searches during the month of September. That also overlapped the other celebrities in a big way, since the second most searched celebrity, Paukone could only secure 2.5 M searches for the same duration. Anushka Sharma bagged third position with 2.4M searches, Shahrukh Khan secured fourth spot with 2.3 M and Akshay Kumar grabbed fifth place with 1.5 M searches.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
