iWorld
Salman tops the chart for being most savvy on digital media
MUMBAI: Salman Khan emerged as the most digital savvy celebrity with an overall score of 16.1, according to TO THE NEW Digital Celebrity Index for the month of September. Khan ranked as number one while Shahrukh Khan and Amitabh Bachchan ranked at number two and three scoring 14.6 and 14.5 respectively.
As per the TO THE NEW Digital data, Priyanka Chopra has emerged as the most active celebrity in social media, on the basis of highest number of posts on all the platforms including Facebook, Twitter and Instagram. Chopra topped the chart with a total of 531 posts. Amitabh Bachchan is the second most active celebrity after Chopra with a total of 168 posts.
On Facebook, Chopra had 75 posts during the month of September whereas Bachchan was close second with 71 posts during the same month. Female celebrities are more active when it comes to Instagram as compared to males. On Instagram, Chopra has total number of 66 posts. Sonam Kapoor was the second most active celebrity with a total of 45 posts.
Chopra had 704 tweets, most of which were about her American TV show Quantico, which was launched on 27th Sep. Amitabh Bachchan grabbed the second spot in the list with a total of 140 tweets which were more generic in nature.
Madhuri Dixit emerged as the most engaging celebrity on the basis of highest number of netizens she had engaged with on all platforms including likes, comments and shares on Twitter, Facebook and Instagram. The posts made by Dixit were found to be most engaging among all the celebrities with a score of 11.8 M. Shahid Kapoor remained the second most engaging celebrity with a total engagement of 1.0 M. Shahrukh Khan was the most engaging celebrity with a total engagement of 694,913 for the month of September. Most of the tweets made by Shahrukh Khan were generic in nature where 32 per cent of his total tweets were re-tweets.
Madhuri Dixit received the highest engagement ratio of 47 per cent with 25.1M of total fans. Shahrukh ranked at number two with 38 percent of engagement ratio with 18.2M of total fans. Alia Bhatt, Shahid Kapoor and Sonam Kapoor ranked at number three, four and five with 34 per cent of engagement ratio with 9.6 M, 3.2M and 1.6 M of total fans. .
Deepika Padukone has the highest reach across social media platforms (Twitter, Facebook and Instagram) with total of 39.8 M fans. It was also observed that despite very high number of posts, Priyanka Chopra could not gather many fans and ended up securing only fifth position among all the celebrities with total fan base of 31.7 M fans on all the social media platforms combined. Padukone had the highest number of Facebook fans among all the celebrities that was close to 27.6 M while Salman khan was close second with a total of 27.1 M fans and Amitabh Bachchan was close to 21.9 M of fans and ranked at number three. Padukone also topped the fan base on Instagram with 3.7M fans. Alia Bhatt was a close second with a total of 3.5 M fans. Priyanka Chopra secured third position with 3.4 M.
It was noticed that male celebrities had higher number of fans as compared to female celebrities when it comes to Twitter. Unlike Facebook or Instagram, Amitabh Bachchan has the biggest fan base on Twitter with a close to 17.3 M followers. Shahid Kapoor remained a close second with a total of 15.7 M fans. Even after having the biggest celebrity base on Facebook as well as Instagram, Deepika Padukone could only secure 4th place with respect to the fan base on Twitter.
Salman Khan came up as the most searched celebrity by netizens on Google with a total of 4.5 M searches during the month of September. That also overlapped the other celebrities in a big way, since the second most searched celebrity, Paukone could only secure 2.5 M searches for the same duration. Anushka Sharma bagged third position with 2.4M searches, Shahrukh Khan secured fourth spot with 2.3 M and Akshay Kumar grabbed fifth place with 1.5 M searches.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
