iWorld
Saba Azad begins shoot for Amazon miniTV’s ‘Who’s Your Gynac? season two’
Mumbai: Amazon miniTV has announced the return of its medical comedy-drama Who’s Your Gynac? After the roaring success of its debut season, the beloved series is all set for another chapter, packed with more humour, drama, and heartfelt moments, as the shoot of its highly anticipated second season goes on floors. Created and produced by The Viral Fever (TVF), the second season brings back the cherished cast of Saba Azad, Karishma Singh, Aaron Arjun Koul, Kunal Thakur, and Vibha Chibber.
Amid much anticipation, the streaming service dropped the exhilarating news on its official social media handles, which sparked a flurry of excitement, with fans eagerly awaiting the new season. The upcoming season will delve into the overarching theme of balance, following a new chapter in Vidushi’s life as she oscillates between her career, friendship, family, and a blossoming romance. As her professional responsibilities grow, so do her personal challenges, especially her relationship with Arth and her friendship with Swara. But the burning question remains: Will she be able to juggle multiple priorities?
Saba Azad expressed her excitement about reprising her role as Vidushi, sharing, “The love we received for Season 1 was amazing. I’m just so happy we can tell more of Vidushi’s story. I can’t wait to play the ups and downs of her journey in Season 2. What’s most delightful about Vidushi’s struggles and triumphs is how real and relatable they are, I think everyone will be able to see a little bit of themselves in her story. The kindness and support from our fans has been so wonderful and we’re excited to bring them more laughs, tears, and memorable moments with this new season.”
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
