iWorld
ReDefine celebrates its VFX work on ‘Chehre’
Mumbai: Global visual effects and animation company ReDefine has celebrated the delivery of VFX services for the Amitabh Bachchan and Emraan Hashmi starrer “Chehre”, the country’s second major theatrical release since the pandemic. The mystery thriller is helmed by production houses Anand Pandit Motion Pictures and Saraswati Entertainment.
ReDefine contributed significantly to the film’s visuals with its scope of work involving over 200 crew members and also creating a great visual environment through the different stages of the day, as the film’s plot moved forward.
The team from ReDefine was led by VFX supervisor Arijit Ghosh, successfully aligning with the director’s vision and executing state-of-the-art sequences including high-octane scenes such as a cliff breaking sequence and a major avalanche scene and quality CG snowfall sequences.
“It is always a pleasure to bring a script to life, and offer our team’s unique vision and expertise to a project whilst building a close synergy with the director, in order to bring out the best output on screen,” said Ghosh. “While the filming was challenging owing to the limitations of the first wave of COVID, we were successfully able to beat any and all obstacles and produce the desired results. Our premier services to the project are indeed reflective of ReDefine’s continuous effort to promote great storytelling and create stunning visuals.”
Launched in 2019, ReDefine provides creative visual effects and animation services focused on expanding international markets as well as independent filmmakers everywhere. It supports studios producing film, television, and animation content.
“At ReDefine, we pride ourselves in our extensive experience and market leading technology, which has provided quality value additions to countless film projects and has been associated with the biggest names in the industry,” said ReDefine, general manager, Yohann Abraham. “Our work on the ambitious projects is reflective of our strategic undertakings and successful collaborations with the finest creative talents and production houses of the present day.”
ReDefine is also providing VFX services to the upcoming film “Cry Macho” for legendary filmmaker Client Eastwood, as well as several Bollywood projects including “Brahmastra” starring Amitabh Bachchan, Ranbir Kapoor, Alia Bhatt, and Ranveer Singh-Deepika Padukone starrer “83”
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
