Kids
ReachMe in US hotels and airports, announces India’s Toonz TV
MUMBAI: India’s Toonz Media Group’s new kids channel will now be distributed via ReachMe.TV’s in-hotel and in-airport networks in the US. Toonz TV is planning to roll out internationally in the third quarter of 2017.
Toonz Media has partnered with Los Angeles-based mobile entertainment network ReachMe.TV, a multi-channel, digital TV entertainment network and integrated global distribution platform that reaches viewers on the go, to launch Toonz TV, a new animation-focused family and kids channel.
ToonsTV is the home of the wildly popular Angry Birds Toons series, the first-ever animated series from Rovio Entertainment, and hand-selected family entertainment shows from around the world. ToonsTV is available on all Angry Birds apps (on iOS and Android devices) the ToonsTV website, Roku video streaming players and Samsung Smart TVs.
Toonz TV telecasts content of cost, including a Toonz Channel and selection of television series on ReachMe.TV’s mobile web platform, that’s now available to a potential audience of over 100 million US viewers, Kidscreen reported.
ReachMe.TV’s round-the-clock hotel network at present reaches over 750,000 rooms in top-tier US hotels with an estimated reach of 30 million viewers per month. Its in-airport screens reportedly reach approximately 80 million-plus viewers per month in the top 50 US airports.
The channel takes content from Toonz’s international animation catalogue, and also shows produced by Toonz’s Thiruvananthapuram-based studio and ReachMe.TV’s production centre space in Hollywood.
Toonz TV will additionally support families on the go with complimentary in-room movie packages, games and popular downloads.
Interactive games that incorporate VR and AR are also under way, and a section of ReachMe.TV programming will be accessible on Toonz’s global multi-channel network that operates on platforms including Dailymotion, YouTube, Roku, YuppTV and Amazon Prime.
Toonz recently tied up with Sharmaji Productions to create Uma and Devan Namaste!, the maiden preschool series about an Indian-American family. Toonz had earlier secured collaborations with major players including Marvel, Disney, Universal Pictures, Paramount Pictures, BBC Worldwide, Sony Pictures, Cartoon Network, Nickelodeon, Discovery Kids and Google.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
