e-commerce
Quikr Collaborates with Blind Relief Association to Empower the Blind
MUMBAI: Quikr, India’s number one online classifieds company and Blind Relief Association, Delhi (BRAD), a premier NGO serving in the field of education and training of the blind, today announced a long term collaboration to support the visually impaired people by offering them training opportunities with Quikr.
According to the agreement signed on the World Sight Day, the selected trainee-agents will contribute to the company’s day to day operations.
The 10 visually impaired trainee-agents inducted will perform assigned tasks for Quikr. They will be trained to verify ad listings posted by the customers on Quikr, to ensure that the data and information listed is confirmed and accurate. The Quikr team is working very closely with the Blind Relief Association team to ensure that they are well trained and equipped to understand this rapidly evolving category and can add value in ensuring a high quality of listings on the site.
Commenting on this initiative, Founder and CEO of Quikr Pranay Chulet said, “Quikr is honoured to enter into this alliance with the Blind Relief Association of Delhi. We recognise that there is a prevalent notion that blindness and vision impairment rob people of their self reliance, and on the occasion of World Sight Day, we seek to change that mindset by bringing out the potential of these individuals. With the correct training, we will provide them with job opportunities which will build their confidence by working with a fast growing internet company.”
Talking about the partnership, Hony Executive Secretary of Blind Relief Association Kailash Chandra Pande, said, “It is a privilege for us to be associated with a company like Quikr which is such a powerful brand in the online space. With this opportunity, we are providing these individuals with quality training and work experience which will hone their capabilities. This is a great way to give these youngsters the confidence and skills required to navigate in the workforce.”
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
