ITV News
India’s e-commerce set to hit $250 billion by 2030
Google-Deloitte report highlights shift to AI-powered, creator-driven shopping.
MUMBAI: India’s online shopping spree is about to go from impressive to unstoppable because when 150 million new digital shoppers join the party and Gen Z starts calling the shots, even the most ambitious targets start looking modest. According to the new Google and Deloitte report titled The $250 Billion Commerce Frontier, India’s e-commerce market is projected to nearly triple from $90 billion today to $250 billion by 2030. This explosive growth will be driven by four key forces Inspired, Intelligent, Instant, and Immersive which together are expected to add $100 billion to the sector.
The report highlights a major shift from basic infrastructure access to “unified value”, where the traditional linear shopping funnel gives way to an always-on cycle of discovery, validation, and instant gratification. A 220-million-strong Gen Z cohort is set to command 45 per cent of online spend, pushing brands towards AI-powered, personalised experiences.
Google India, managing director for connected consumer commerce Roma Datta Chobey said, “Consumers today demand experiences inspired by storytelling, powered by AI and immersive technologies, and anchored by instant fulfilment.” She highlighted Google’s tools such as virtual try-on, AI Mode in Search, and the Gemini app as key enablers in this evolution.
Deloitte, partner & consumer industry leader – South Asia Anand Ramanathan, at noted that India’s e-commerce is entering a phase of “algorithmic intimacy”, where demand is not just predicted but synthesised in real time through generative commerce and curation-as-a-service.
Key forces shaping the future
- Creators as commerce engines: By 2030, creators are expected to influence 30 plus of total retail spend, with one in ten online purchases coming directly from creator storefronts. Live Commerce alone is projected to become an $8 billion sector, particularly strong in Tier 2 plus markets where creators will onboard 60 million first-time buyers. YouTube has strengthened this trend by onboarding Tira (Reliance Retail’s beauty platform) and expanding its Shopping Affiliate Program.
- Quick commerce goes mainstream: The sector is maturing into a $50 billion powerhouse, with its shopper base doubling to 70 million. Tier 2 plus cities will drive 30 plus of the market, while non-food categories like Beauty, Fashion and Electronics will account for 45 plus of spend. Hybrid models integrating offline inventory could unlock an additional $20 billion opportunity.
- AI as profitability booster: Artificial intelligence is expected to deliver a 30–35 per cent boost in retail profitability through hyper-personalisation and operational efficiency. Google’s latest updates in Gemini, AI Mode, and Circle to Search aim to make shopping more conversational and seamless.
- Immersive tech drives uplift: 89 per cent of shoppers want a fluid journey with a single cart across online and offline. AR and virtual try-on features are already proving powerful, with 1 in 3 Indian shoppers preferring virtual trials and half of them significantly increasing their spend.
The report, produced in collaboration with Kantar, offers a clear roadmap for brands, platforms and retailers to thrive in India’s next phase of digital commerce, one defined by intelligence, speed, creativity and immersion.
From scrolling to buying in seconds, India’s shoppers are ready for the future. The only question now is how fast brands can keep up with the pace.
ITV News
Sonata Software CEO Samir Dhir to exit, Rajsekhar Datta Roy named successor
Samir Dhir steps down after tenure, to stay on as advisor till December 2026
BENGALURU: Sonata Software Limited has announced a leadership transition, appointing Rajsekhar Datta Roy as chief executive officer, effective May 9, 2026, for a three-year term. He will lead the company’s international business as it sharpens its focus on AI-led transformation.
Roy, a long-time company veteran, brings over three decades of experience in scaling technology practices and managing global delivery operations for enterprise clients. He has played a central role in building Sonata’s Microsoft and Dynamics practices into key growth engines, while also driving strategy and large-scale digital transformation programmes.
Over the past year, Roy has been closely involved in steering Sonata’s shift towards becoming an AI-first organisation. He has led initiatives around the company’s responsible-first AI framework and contributed to the development of its Harmoni.AI platform, alongside efforts to improve operational margins through tech-driven efficiencies.
Prior to this elevation, Roy served as chief delivery officer, overseeing global delivery and operations, and was a key member of the executive leadership team shaping the company’s transformation roadmap.
The transition follows the exit of Samir Dhir, who will step down as managing director and CEO at the close of business on May 8, 2026. He has also resigned as executive director but will continue as an advisor to the board until December 31, 2026, ensuring continuity during the transition.
The board acknowledged Dhir’s tenure, noting that under his leadership, Sonata strengthened its position as a strategic partner for clients and advanced into its next phase of growth.
Sonata Software Limited executive vice chairman Srikar Reddy said, “Raj’s promotion to CEO underscores our confidence in his leadership and strong technology vision. His deep understanding of Sonata Software will help us continue building an innovative and trusted organisation.”
Sonata Software Limited chief executive officer Rajsekhar Datta Roy added, “I am honoured to step into this role and lead the company’s international business. Our focus will remain on strengthening core capabilities and accelerating AI-led modernisation journeys for our clients.”
With this leadership change, Sonata Software is signalling continuity with a forward-looking tilt, betting on internal leadership and AI capabilities to power its next phase of global growth.
