Movies
PVR Inox brings IPL cricket to the big screen across 30+ cities
MUMBAI: PVR Inox Ltd, India’s largest cinema exhibitor, is set to send cricket fans into a frenzy by screening Tata Indian Premier League (IPL) matches live in theatres across the country. In a partnership with the Board of Control for Cricket in India (BCCI), the cinema chain will transform its plush screens into virtual stadiums for the 2025 season.
Starting today with the opening ceremony, cricket-mad fans can catch weekend matches and playoffs on the big screen, complete with stadium-worthy sound systems and comfy seats—a far cry from the plastic chairs and overpriced lager at actual grounds.
The opening weekend promises a cracking lineup:
* 22 March: Kolkata Knight Riders vs Royal Challengers Bangalore
* 23 March: Sunrisers Hyderabad vs Rajasthan Royals, followed by the mouth-watering Chennai Super Kings vs Mumbai Indians rivalry
“We are excited to bring together India’s two greatest passions—cinema and cricket—through IPL screenings, offering an unparalleled viewing experience in a larger-than-life environment,” said PVR Inox chief executive for revenue and operations Gautam Dutta..“During the last cricket match screenings, we witnessed an overwhelming response from our audiences, with an influx of footfalls to our screenings across cities, affirming the immense popularity and success of this initiative. We are committed to providing a premium experience that takes sports entertainment to the next level this year as well
The cinema chain appears keen to cash in on India’s cricket fever, offering premium experiences that might make watching at home seem positively dull by comparison. Gourmet food combos and surround sound for every six and wicket? Howzat for a Saturday night out.
The screenings will blanket the country, hitting not just the usual suspects like Mumbai and Delhi, but also stretching to smaller cities where big-screen entertainment options are typically thinner on the ground than hair on a spinner’s head.
Fans in Maharashtra can catch matches in Mumbai, Pune and even Latur, while those in Gujarat have options in Ahmedabad, Vadodara and Anand, among others. The eastern cricket faithful aren’t left on a sticky wicket either, with screenings in Kolkata, Guwahati, Odisha and Jharkhand.
The initiative extends to Rajasthan, Haryana, Punjab and across southern India, including Hyderabad, Bangalore and Kochi.
This crafty move by PVR Inox not only fills cinema seats during what might otherwise be quiet weekend afternoons but also provides cricket enthusiasts with a novel way to soak up the IPL atmosphere without battling stadium crowds or straining their eyes on tiny mobile screens.
For those who prefer their cricket with air conditioning and the option of a decent meal, the boundary lines have just been redrawn.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
