Big spenders and cross-screen campaigns squeeze the most value from cricket
First-of-its-kind report shows TV, CTV and mobile audiences overlap less than 5 per cent
Virat’s big win powers record-breaking IPL season.
De Beers teams up with Star Sports and JioHotstar to bring some extra bling to the boundary.
Cricket fanatics can swap sofas for silver screens as cinema chain bowls a chinaman
