JioStar and PVR INOX stage India's first big-screen run for women's cricket
New platform blends 3D holograms, stars and IP to reimagine cinema ads
PVR Inox rides festive highs with Malayalam film at 74 per cent and Bollywood at 45 per cent.
Over 4000 screens and sold-out houses redefine Tuesdays with record footfalls and fanfare
Cricket fanatics can swap sofas for silver screens as cinema chain bowls a chinaman
