Hindi
PVR INOX announces Valentine’s film festival featuring cinematic love stories
Mumbai: PVR INOX Ltd, India’s leading multiplex chain, is set to kick off Valentine’s celebrations with a cinematic treat for movie enthusiasts through the launch of its Valentine’s Film Festival. A celebration of love through the lens of blockbuster romantic films, the festival boasts a stellar line-up featuring timeless classics such as Titanic, Jab We Met, Pyaar Ka Punchnama, Mohabbatein, Veer Zaara, Yeh Jawaani Hai Deewani, Sita Raman, and 19 other captivating movies in languages including Malayalam, Punjabi, Tamil, Telugu, and Kannada. Scheduled to take place from 9 to 15 February 2024, the Valentine’s Festival will captivate audiences in 194 cinemas across Mumbai, Delhi, Pune, Goa, Bengaluru, Chennai, Ahmedabad, Kolkata, Hyderabad, Kochi, Lucknow, Jaipur, Indore, and 62 other cities in India.
The ticket pricing for this cinematic extravaganza will start from Rs. 112/- onwards, making it accessible to a wide range of movie enthusiasts. Patrons can conveniently book their tickets through the PVR INOX app or website and through aggregator apps.
PVR INOX Ltd co-CEO Gautam Dutta expressed his excitement about the Valentine’s film festival, stating, “The Valentine’s Film Festival is not just about movies; it’s about creating unforgettable moments of love and joy. At PVR INOX, our pursuit has always been to transform every cinematic experience into a cherished memory for our patrons. With this festival, we have meticulously curated a diverse selection of romantic masterpieces, ensuring there’s something extraordinary for every movie enthusiast. This festival is not just an ode to the magic of cinema; it’s a heartfelt invitation to celebrate the essence of Valentine’s Day with your loved ones.”
PVR INOX has consistently set industry standards by introducing innovative content experiences to enhance the movie-watching journey. The re-release of these romantic blockbuster films aims to make audiences relish the cinematic masterpieces all over again and celebrate Valentine’s Week with their loved ones.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
