iWorld
Prime Video to bring crime and mystery series ‘Cross’
Mumbai: Amazon Studios has announced that it has ordered Cross for a series. From Paramount Television Studios and Skydance Television, Cross is being positioned as a complex, twisted, pulse-pounding thriller created by producer and writer Ben Watkins, based on the worldwide best-selling “Alex Cross” book series by James Patterson.
“Alex Cross” is a detective and forensic psychologist, uniquely capable of digging into the psyches of killers and their victims in order to identify—and ultimately capture—the murderers. Aldis Hodge (Black Adam, City On A Hill, One Night In Miami...) will play the titular character and also serve as a producer on the series. Cross will premiere on Prime Video in more than 240 countries and territories worldwide.
“Alex Cross” is brilliant, flawed, and full of contradictions. A doting father and family man, Cross is single-minded to the point of obsession when he hunts killers. He is desperate for love, but his wife’s murder has left him too damaged to receive it.
“James Patterson is among the best at captivating audiences with his undeniably enthralling novels, and we are confident that with Ben Watkins’ artistic vision, Cross will do the same for our global customers. We are proud to work with James and Ben alongside Paramount Television, Skydance, and the extremely talented Aldis Hodge, who we know will do an exceptional job of bringing Alex Cross to life,” said Amazon Studios head of global television Vernon Sanders.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
