iWorld
Prime Video celebrates Father’s Day with a heartfelt campaign
Mumbai: Prime Video has launched a fun video to celebrate International Father’s Day. In a tongue-in-cheek manner, the film brings to life one of the most common habits of dads across India – falling asleep in front of the TV! Featuring celebrated singer Shaan, singing a melodious lullaby for fathers watching TV and struggling to keep their eyes open because of a long day, the film uses humour to encourage fathers to take a break, snooze and enjoy their favourite Prime Video shows another day!
In the film, Shaan through his magical lullaby reaches out to every type of dad, from the middle-aged, overworked father, the exhausted new, millennial dad, to the elderly grandfather, each one wanting to nap but not wanting to miss out on family time when watching Prime Video. Only the men can see and hear Shaan, and his soothing lullaby comprising of their favourite shows and characters from Prime Video, eventually leads to a tug of war between the need to sleep and the need to watch the next scene with family. But are the dads able to overcome their age-old habit of falling asleep in front of the TV or does nature finally take its course?
Credit: Written and conceptualised by Bare Bones Collective.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
