iWorld
Prime Video announces global streaming premiere of Kalki 2989 AD
Mumbai: Prime Video entertainment destination, announced 22 August 2024 as the global streaming premiere of the Telugu action-adventure blockbuster Kalki 2989 AD. Directed by the visionary Nag Ashwin, this cinematic spectacle is brought to life through stellar performances from an ensemble of distinguished actors, including Prabhas, Amitabh Bachchan, Kamal Haasan, Deepika Padukone, and Disha Patani. Produced by Priyanka Dutt, C. Aswani Dutt, and Swapna Dutt under the banner of Vyjayanthi Movies. After a record-breaking theatrical run, Kalki 2989 AD will stream on Prime Video in India and over 240 countries and territories on 22 August in its original language, Telugu, with dubs in Tamil, Kannada, and Malayalam, and subtitles in English. Kalki 2989 AD marks the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just ₹1499/year.
Set in a post-apocalyptic world in 2898 AD where nature has vanished and darkness prevails, this marks the first installment in the Kalki Cinematic Universe.
“Kalki 2898 AD has captivated audiences with its immersive storytelling and visionary portrayal of a post-apocalyptic future. The film’s compelling narrative brought to life by stellar performances by its magnificent cast, and its evocative depiction of a dystopian world have struck deep chord with viewers as it witnessed monumental success at the box office,” said Manish Menghani, Director – Content Licensing, Prime Video India. “. Starting 22 Aug, we invite viewers worldwide to experience this meticulously crafted magnum opus mythological epic, in its original language Telugu and in dubs in Tamil, Kannada and Malayalam on Prime Video. “
Applauded for his powerful performance as Bhairava, a bounty hunter, Prabhas shares, “Working on Kalki 2898 AD with a visionary director like Naga and an exceptional cast has been truly exhilarating. The film not only pushes the boundaries of storytelling with its blend of mythology and futuristic elements but also delves deep into the complexities of human nature. Portraying Bhairava, a character driven by strength and conviction, has been incredibly rewarding. After all the love that Kalki 2898 AD has received from audiences in theaters, I cannot wait for its global premiere on Prime Video. I hope viewers will enjoy watching it as much as we enjoyed making it.”
Sharing his thoughts on the global streaming premiere C. Ashwani Dutt, producer of Kalki 2898 AD said, “Following a triumphant box office run and an overwhelming response from audiences of all ages, Vyjayanthi Movies couldn’t have asked for a more special way to celebrate its 50th year. Kalki 2898 AD will be streaming on Prime Video for a worldwide audience in its original language Telugu and with dubs in Tamil, Kannada and Malayalam. We are thrilled for viewers to experience the Kalki universe, with its impactful performances and a narrative that is both visually stunning and deeply gripping, leaving the audience eager for more.”
Director Nag Ashwin said, “With Kalki 2898 AD I was keen to create a cinematic experience that breaks new ground, transcends traditional boundaries, and shares our cultural mythology on a global scale. The overwhelming success of the film at box offices worldwide is truly humbling. It signifies the universal appeal of films that are deeply rooted in Indian mythology. While it has received immense love in theaters, I am thrilled for Kalki 2898 AD to now stream on Prime Video, reaching an even larger audience worldwide.
Kamal Haasan, portraying Supreme Yaskin in Kalki 2898 AD, reflects, “Being part of this grand cinematic endeavor has been both memorable and humbling. The film represents a significant leap forward for Indian cinema. It’s been a privilege to contribute to such an ambitious project, and I look forward to its streaming premiere on Prime Video, where it can captivate new audiences worldwide.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
