Kids
Pogo colours its viewers with two movie premieres this Holi
MUMBAI: With Holi around the corner, Turner’s mainstay kids channel – Pogo – is showering kids with loads of colour, prizes, new movies and excitement! The ‘Rang De Holi’ contest and several new movie launches throughout the month will keep kids entertained and engaged.
The ‘Rang De Holi’ contest on the channel, will give kids an opportunity to win Holi themed prizes like inflatable pools, water resistant watches and digital cameras by answering questions based on the Holi games played by Chhota Bheem and his best friends! The content will run from 8 to 29 March from 12:00 pm onwards on the channel.
The channel also intends to leverage the festive season by premiering two new movies on its tent-pole characters Chhota Bheem and Mighty Raju. As a prelude to Holi, kids can catch a brand new Chhota Bheem special called Kung Fu Bheem on 16 March at 12:00 pm. And on the most vibrant day of the year, kids can catch their superhero Mighty Raju battle new and powerful enemies in Mighty Raju: 3 Villains on 17 March at 12:00 pm.
On this occasion, Turner International India executive director and network head – kids Krishna Desai says: “Holi is one of the most joyous, colourful and exciting festival for kids across the country. As the leading entertainment channel in the kids’ genre, Pogo aims to take the festivities to new heights with the Pogo ‘Rang De Holi’ contest and the brand new ‘Mighty Raju’ movie.”
Superheroes Bheem and Krishna will be adding more fun and colour to weekends throughout the month. Every Saturday at 12:00 pm ‘Rang De with Bheem & Krishna’ will bring the viewers action-packed and entertaining movies like Chhota Bheem Rise of Kirmada, Krishna Balram Warrior Princess, Chhota Bheem Dholakpur to Kathmandu, Krishna Balram Rang Mein Bhang and many more.
Pogo certainly is set to colour its viewers with some engaging content this Holi.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
