iWorld
Pocket FM’s Rohan Nayak to deliver keynote at Web Summit, Lisbon 2024
Mumbai: Pocket FM co-founder and CEO Rohan Nayak will deliver a keynote at the Web Summit in Lisbon, making him the only Indian leader from the entertainment sector and the sole Indian keynote speaker at the event. His session, titled ‘Profit Play: New Rules of Entertainment,’ will detail Pocket FM’s journey in creating and scaling a new category in entertainment with its innovative Audio Series format.
Founded in 2018, Pocket FM has grown rapidly since 2021, producing over 35,000 audio series and reaching an annual recurring revenue (ARR) of $200 million. Rohan will share how the company identified untapped market opportunities through 10 strategic pivots and discuss its approach to building and monetising a new entertainment category. His keynote will provide exclusive insights into the strategies that have helped Pocket FM become a major player in audio entertainment, highlighting the importance of innovation in shaping the future of digital storytelling.
This milestone for India’s entertainment and tech industry emphasizes the global demand for high-quality, digital content. Web Summit, one of the largest global tech conferences, will be held from 11–14 November 2024, at MEO Arena in Lisbon, Portugal. The event will feature over 800 speakers, including leaders like Jessica Sibley (CEO, Time), Mark Read (CEO, WPP), Josh Silverman (CEO, Etsy), Kuo Zhang (President, Alibaba.com), Richard Teng (CEO, Binance), and Pharrell Williams (13-time Grammy Award winner).
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
