Hindi
PNC’s sequel of Pyaar Ke Side Effects to have Vidya Balan & Farhan Akhtar
MUMBAI: The makers of the 2006 hit ,Pyaar Ke Side Effects, have managed to pull off a casting coup of sorts and have roped in Vidya Balan and Farhan Akhtar for the sequel titled Shaadi Ke Side Effects.
The film is a clever take on fascinating ways love works before and after marriage.
The romantic-comedy will see the actors essaying the role of a married couple who are coping with their issues, much on the comic lines of the first film.
Talking about the plot, producer Pritish Nandy says that “Vidya will be playing a Delhi girl and Farhan a Bombay boy.”
The story moves ahead from where Trisha and Sid’s characters (Pyaar Ke Side Effects) left – they get married and the changes that come in their married life, the transformation in their relationship and how they tackle these changes.
“Farhan Akhtar and Vidya Balan are the two most successful actors of 2011. We are privileged to have them as the stars of Shaadi Ke Side-Effects and that is why I think this film tops our calendar for the coming year. My belief is that Shaadi Ke Side-Effects has the ability to be 2012‘s most exciting film, wild, wicked and wonderfully, wonderfully entertaining. Mars VS Venus at its best,” says Nandy.
While the film has an all new star cast, the director Saket Choudhary and music composer Pritam have been retained.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
