Movie Channels
&pictures packs marketing punch for ‘Badlapur’ TV premiere
MUMBAI: &pictures has packed a big marketing punch for the world television premiere of the Varun Dhawan starrer Badlapur.
The movie will premiere on 20 September at 8:30 pm and &pictures will be marketing it by launching a first-of-its-kind initiative called ‘The Badlapur Hunt’ for the people of Mumbai on 16 September.
Zee Entertainment Enterprises Ltd (Zeel) Hindi movies channel business head Ruchir Tiwari said, “Honoring our commitment of providing the latest and best films, we at &pictures always aim to interact and engage with our audiences through various creative ways. ‘The Badlapur Hunt’ is one such innovative contest, which will be gain maximum traction on our strong digital platforms. We have a more direct relationship with our audiences than we ever did before and a distinctive 360 degree campaign across mediums is also planned.”
The hunt enables five teams of two individuals each to participate, wherein winners stand a chance to win a state of the art tablet. The teams are selected via generic contests conducted on various media platforms including social media, newspapers and radio.
The hunt begins with one person from each team being taken away to an undisclosed location. In order to search for their missing team member, their respective partners, (just like Varun Dhawan in the film) will have to solve clues and perform tasks handed out by &pictures team at strategic locations across the city.
To pump up the participants and make the hunt even more thrilling, the channel is offering tempting gratifications for each task that the participant accomplishes in the hunt.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
