Fossil unveils Summer 2026 campaign with Varun and Kriti

MUMBAI: Time is ticking to a brighter season and Fossil wants summer to be worn on the wrist. Fossil has rolled out its Summer 2026 campaign featuring brand ambassadors Varun Dhawan and Kriti Sanon, blending retro-inspired aesthetics, vibrant storytelling and seasonal fashion to showcase the brand’s latest watch collections.

The campaign unfolds through two films Dreaming In Color and A Summer Dream Come True, each capturing a distinct slice of summer nostalgia while placing Fossil’s timepieces at the centre of the narrative.

If one film serves a scoop of nostalgia, the other offers a splash of colour.

Dreaming In Color leans into a striking monochromatic blue palette, set against a whimsical candy-store-inspired backdrop. Meanwhile, A Summer Dream Come True transports viewers to a vintage-style ice cream cart, drawing on classic summer memories and carefree seasonal charm.

Together, the films create a playful visual universe where fashion, colour and accessories intersect, reflecting Fossil’s effort to position watches as both style statements and everyday essentials.

The campaign highlights several models from Fossil’s latest portfolio, including FS6167, ES5480, ES5478 and ME3278, alongside collections such as Machine Chronograph, Everett, Raquel and Scarlette.

Speaking about the campaign, Varun Dhawan said the films capture the relaxed and energetic spirit often associated with summer.

“Summer always has this fun, easy energy, and this campaign really brings that alive. I like how naturally the watches fit into both films, whether it’s the playful ice cream cart world or the bold candy-store setting,” he said.

Dhawan added that pieces such as the Machine Chronograph and Everett stood out for their versatility and ability to complement everyday looks without feeling overly styled.

Kriti Sanon echoed the sentiment, describing summer as a season that encourages greater experimentation with personal style.

“Summer is all about having fun with style, more colour, more personality. The Dreaming in Color film was such a fun experience to shoot, and I love how each watch in the collection has its own distinct character,” she said.

The campaign marks Fossil’s latest effort to connect fashion storytelling with seasonal consumer trends, using cinematic visuals and lifestyle-driven narratives rather than traditional product-focused advertising.

Set to run across multiple media platforms throughout June, the campaign arrives as brands increasingly lean on immersive storytelling and nostalgia-infused creative concepts to capture consumer attention during the peak summer shopping period.

For Fossil, the message is simple, summer style may change with the season, but a good watch never goes out of time.