Pickleball league partners with top media houses

MUMBAI: Global Sports Pickleball (GSPB), one of India’s fastest-growing sports entities, has announced a powerful media alliance with The Times of India, Free Press Journal and Red FM to amplify the buzz for its upcoming 2025 season.

The Global Sports Pickleball League & Grand Slam will be held from 16 to 23 December 2025 at Mumbai’s Andheri Sports Complex, promising a week packed with energy, talent and a dash of sporting flair.

Under the partnership, Red FM joins as the official radio partner, driving airwave excitement with contests and listener engagement. The Times of India and Free Press Journal come onboard as official media partners, ensuring citywide visibility and editorial coverage. Additionally, Radio City will serve as the official radio partner for the Grand Slam, keeping fans tuned in through the tournament week.

Together, the collaborations form part of a 360-degree marketing blitz covering print, digital, radio, influencer tie-ups and on-ground activations to bring pickleball to every corner of the country.

“Pickleball is no longer just a sport, it’s a movement sweeping across India,” said Global Sports Pickleball director and co-founder, Hindi cinema writer, producer, Shashank Khaitan. “With the support of our esteemed partners, we’re giving the game the scale and visibility it truly deserves. The Global Sports Pickleball League & Grand Slam will set a new benchmark for how emerging sports are showcased and celebrated in India.”

The 2025 season will see top players from India and abroad compete across categories, from U-12 juniors to senior divisions, promising fans an electrifying sporting spectacle to close the year.