Kids
PEMRA suspends ARY’s Nickelodeon licence for airing Indian content
MUMBAI: It wants to signal it means business. And, that it is not going to tolerate any laxity on its diktat to totally ban Indian content on television, radio and cinema in Pakistan. The Pakistan Electronic Media Regulatory Authority (PEMRA) yesterday suspended the landing licence of Viacom TV channel Nickelodeon for airing animation shows dubbed in Hindi.
PEMRA made the announcement via a tweet from its twitter handle late last evening.
The channel is distributed in Pakistan via the Ary Digital Network which has its headquarters in Dubai. ARY runs a clutch of channels including ARY News, Zindagi, QTV, Muzik, Digital etc.
ARY is broadcast in several Asian countries through the services of Samacom’s uplinking earth station based in the UAE. The network has Mohammed Iqbal as its chairperson; Salman Iqbal being its president & CEO.
The authority had issued an order last month directing Pakistani channels to reduce Indian content to six per cent, and followed it up with another notice forcing them to reduce it to zero by 21 October. It has stated that those violating its order would face dire consequences, among which could include cancellation or suspension of downlinking (read: landing) and uplinking permissions that it grants.
A clutch of broadcasters under the Pakistan Broadcasters Association has been contemplating taking PEMRA to court for its hard stance on the Indian and foreign content issue.
Related stories:
Pakistan gets tough on Indian DTH & content
Pak bans Indian TV content, films from being screened
PEMRA Indian content ban to impact broadcasters
“Let India open its market, we will open ours” – PEMRA chairman Absar Alam
Pakistan Broadcasters Association to oppose PEMRA Indian content ban
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
