e-commerce
Paytm’s traffic up by 435 per cent within hours of PM’s announcement
MUMBAI: Mobile payment platform Paytm is registering massive growth across India within hours of Prime Minister Narendra Modi’s announcing the ongoing ban on Rs 500 and Rs 1000 denomination of notes. The Paytm platform saw an overwhelming 435 per cent increase in overall traffic as millions of consumers across India have taken to using their Paytm Wallets to transact offline.
The company registered a 200 per cent hike in number of app downloads and 250 per cent surge in number of overall transactions and transaction value. The number of Saved Cards also grew by 30 per cent, pointing at a strong set of repeat customers the platform has now acquired. The company has noted 1000 per cent growth in money added to the wallet and 400 per cent growth in transaction value of offline payments. This is a great showcase of how fast consumers across the country are taking to the ease, convenience and safety Paytm’s cashless payments offer.
Paytm CFO Madhur Deora said, “This is the biggest and most ambitious step ever to crack down on black money and fake currency. We stand by the government in its efforts towards taking black money out of the equation and offering a major boost to the Indian economy. Since Paytm is fast becoming synonymous to all kinds of payments, we are happy to announce we have registered a strong surge in volume on our platform.”
Paytm’s cashless payments are widely accepted across India owing to the ease, convenience and safety they offer. Brick-and-mortar merchants and other Online-to-Offline sectors present a huge opportunity for Paytm to integrate its fast, secure and convenient payment solution. With the country’s overwhelming response to Paytm, it is setting bolder targets to achieve its goal of helping India’s transition into a cashless economy.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
