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Paytm powers up with AI with Perplexity
MUMBAI: In a move that puts AI in your pocket, Paytm has joined forces with Perplexity, the world’s first answer engine, to revolutionise how millions of Indians access real-time information. Whether it’s managing finances, tracking market trends, or making everyday decisions, Paytm users can now ask, explore, and act smarter all within the app.
“AI is changing how people access information and make decisions. With Perplexity, we are bringing AI-driven knowledge to millions, making financial services more seamless and accessible,” said Paytm founder & CEO Vijay Shekhar Sharma.
Perplexity’s AI-driven technology promises clear, fast, and reliable answers, enhancing digital literacy and empowering consumers to make informed choices. Perplexity CEO & co-founder Aravind Srinivas added, “We are thrilled to partner with Paytm, a leader in India’s mobile payment revolution. Our AI-powered search will help millions get real-time, trusted insights effortlessly.”
As India’s digital economy surges, so does the demand for instant, reliable insights. Paytm, known for pioneering QR codes, soundbox, and mobile payments, is now embedding AI-powered search into its platform—helping users navigate their financial world with trusted, real-time answers in multiple languages.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
