e-commerce
Paytm appoints Alibaba’s Bhushan Patil as new president
MUMBAI: Paytm, mobile payment and commerce platform, has appointed Bhushan Patil as its new president. Patil will focus on building the company’s cross border commerce. Paytm’s Indian business aims to sell $2 billion worth of products in 2016 and is looking at growing its sellers to 5 lakh from 1.7 lakh currently. Paytm has a current user base of more than 12.5 crore, and is on a mission to bring about 50 crore Indians to the mainstream economy using mobile payment, commerce and soon-to-be launched payment banking services. Through the hiring, the company also aims at expanding outside India
Patil has served for over five years and held the position of head of wholesale business at Alibaba Holdings group (the Chinese online e-Commerce giant alibaba.com). As a major accomplishment Patil has incepted, led and launched B2B Trade-Trust products across 50 countries in Asia, Europe and America and was instrumental for developing new India plans for Alibaba.com’s B2B business.
“It is indeed an honour to be a part of the Paytm vision and strategy, both towards national cashless economy, and the plan to take Paytm overseas. I’m thrilled to come on board at one of the fastest scaling payments and commerce platforms in the country and look forward to a mutually successful tenure at Paytm,” said Patil.
Talking about the new appointment, Paytm CEO and founder Vijay Shekhar Sharma said, “We want to offer Indian merchants a compelling commerce platform and Bhushan brings incredible experience of building cross border commerce. It will help Indian merchants to sell globally too. As Paytm continues to grow at an exponential pace, it is important for Paytm to expand its operations outside India for further development. We welcome him to be a part of Paytm’s go big, go global strategy”.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
