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Pakistan’s Evernew Entertainment looking to grow business from India

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MUMBAI: Cooperation between India and Pakistan is not just happening on the cricket field. Pakistan based media and entertainment company Evernew Entertainment was at the recently concluded Frames convention scouring for business opportunities.

Its core business areas include media marketing, television production and event management.

Speaking to Indiantelevision.com the company’s executive director Mohammad Jerjees Seja said that the company was in talks with several Indian parties. They included a television production house as well as an event management agency. He was optimistic that something would come through in a couple of months with the possible signing of a memorandum of under4stadning. He however declined to name the companies in question.

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“The entertainment that India and Pakistan people like has lots of common ground. We are looking at co-producing an entertainment show which will play well on both sides of the border. We are also looking at organising seminars, award shows and music concerts in India. The latter will give further exposure to Pakistan artistes not just in India but also in other countries across the world.”

“We expect to grow by 50 per cent this year. Over the past 18 months 10 cable and satellite channels have come up with Pakistan. This represents a growth of 200 per cent. As you can imagine there is a huge opportunity for us. The entertainment sphere has grown by 16 per cent. However Pakistan could use international creative and technical expertise. “

The company’s client list includes the Zee Network in London, Ary digital, Indus TV Network. It has produced shows like the drama serial Mehndi and Jaisse Janti Nahin. As far as media innovations are concerned Seja said that it was the first to have pioneered the use of original soundtracks for television dramas. It also claims to have been the first to have used the outdoor medium in a big way in Pakistan to create awareness about its products.

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News Broadcasting

BBC to cut up to 2,000 jobs in biggest overhaul in 15 years

Cost pressures and leadership change drive major workforce reduction plan

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LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.

The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.

Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.

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In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.

The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.

While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.

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The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.

With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.

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