Sports
Hanumankind powers up India–Pakistan T20 match with electric performance
Thums Up turns World Cup thriller into thunderous live spectacle
COLOMBO: When India meets Pakistan on the cricket field, subtlety rarely makes the playing XI. At the ICC Men’s T20 World Cup showdown, Thums Up ensured the atmosphere matched the rivalry, dialling the drama all the way up with a stadium-shaking live performance by Hanumankind.
Living its punchy philosophy of Aaj Kuch Toofani Karte Hain, the billion-rupee brand transformed match day into a full-blown “Taste the Thunder” moment. As a packed stadium buzzed with anticipation, LED screens flickered with Thums Up’s signature static-glitch visuals before a razor-sharp countdown sliced through the noise. Then came the drop.
Hanumankind stormed the stage with Taste the Thunder, backed by coordinated lighting, smoke bursts and aerial choreography that turned the ground into a livewire arena. The set built steadily before exploding into a high-energy finale led by Kings United India, bringing together hip-hop, dance and cricket in one tightly choreographed crescendo. By the end, the crowd was not just watching the match. It was part of the spectacle.
“It’s incredible to perform at a match like this one. You can feel the energy in the air,” said Hanumankind. “Being able to do this with Thums Up is special. It’s a good time to be a fan of sport.”
The anthem itself blends Hanumankind’s gritty street verses with Vishal Dadlani’s commanding hooks, creating a track that feels as charged as a last-over finish. First unveiled at a press showcase in Mumbai, the song has quickly struck a chord for its raw sound and fearless attitude.
Coca-Cola India and Southwest Asia category head sparkling flavours Sumeli Chatterjee said, “A match like this becomes a marker in cricketing history, not just for fans of the two teams but for the sport as a whole. The atmosphere in the stadium was absolutely electric. With his raw, unfiltered energy, Hanumankind made ‘Aaj Kuch Toofani Karte Hain’ the perfect clarion call for the moment and the match.”
As cricket commanded the pitch and music ruled the stands, Thums Up stitched the two into a single, high-voltage experience. From studio speakers to stadium roars, Taste the Thunder proved that when the rivalry is fierce, only one flavour fits. Toofan.
Sports
Sony Sports Network to broadcast 10 India cricket series
‘Goonjega India’ campaign brings non-stop Team India action from May 28 to Diwali across TV and Sony LIV.
MUMBAI: Sony Sports Network has just hit a massive six, it’s set to make Indian cricket goonjega louder than ever this season. Under its new campaign ‘Goonjega India’, the network will broadcast an unprecedented 10 major India series from 28 May 2026 right through to Diwali. Nine of them will also stream live on Sony LIV, giving fans wall-to-wall cricket across formats and borders.
The blockbuster calendar kicks off with the India Women’s Tour of England (3 T20Is and 1 Test in May-July), followed by the highly anticipated India Tour of England (5 T20Is and 3 ODIs in July exclusive to Sony Sports Network). The action rolls on with the India Tour of Sri Lanka in August, the India Tour of New Zealand in October-November, and both men’s and women’s T20 competitions at the 2026 Asian Games in Aichi-Nagoya, Japan (17 September to 3 October). Rounding off the line-up are four key ACC events: the Women’s Asia Cup 2026, Men’s Rising Stars Asia Cup 2026, U19 Men’s Asia Cup 2026 and U19 Women’s Asia Cup 2026.
Sony Pictures Networks India chief revenue officer and business head of sports and international Rajesh Kaul said, “Cricket remains the biggest force in India’s sporting culture, and with Goonjega India, we are bringing fans an extraordinary run of Team India action from May 28 to Diwali. From the Women in Blue’s England tour to the men’s marquee clashes in England, Sri Lanka and New Zealand, alongside the Asian Games and major ACC tournaments, this is one of the most compelling cricket line-ups on Indian television.”
To build excitement, Sony Sports Network has released three high-energy animated films that celebrate the scale, emotion and rivalry of the season from the opening roar on 28 May to the Diwali blockbuster in New Zealand.
From the first ball in England to the final fireworks before Diwali, Indian cricket is about to echo across living rooms like never before. Whether you’re cheering for the Women in Blue, the Men in Blue or the rising U19 stars, Sony Sports Network has made sure there’s barely a day without a reason to shout “India! India!” This season, the calendar isn’t just packed, it’s perfectly pitched.
