Sports
Hanumankind powers up India–Pakistan T20 match with electric performance
Thums Up turns World Cup thriller into thunderous live spectacle
COLOMBO: When India meets Pakistan on the cricket field, subtlety rarely makes the playing XI. At the ICC Men’s T20 World Cup showdown, Thums Up ensured the atmosphere matched the rivalry, dialling the drama all the way up with a stadium-shaking live performance by Hanumankind.
Living its punchy philosophy of Aaj Kuch Toofani Karte Hain, the billion-rupee brand transformed match day into a full-blown “Taste the Thunder” moment. As a packed stadium buzzed with anticipation, LED screens flickered with Thums Up’s signature static-glitch visuals before a razor-sharp countdown sliced through the noise. Then came the drop.
Hanumankind stormed the stage with Taste the Thunder, backed by coordinated lighting, smoke bursts and aerial choreography that turned the ground into a livewire arena. The set built steadily before exploding into a high-energy finale led by Kings United India, bringing together hip-hop, dance and cricket in one tightly choreographed crescendo. By the end, the crowd was not just watching the match. It was part of the spectacle.
“It’s incredible to perform at a match like this one. You can feel the energy in the air,” said Hanumankind. “Being able to do this with Thums Up is special. It’s a good time to be a fan of sport.”
The anthem itself blends Hanumankind’s gritty street verses with Vishal Dadlani’s commanding hooks, creating a track that feels as charged as a last-over finish. First unveiled at a press showcase in Mumbai, the song has quickly struck a chord for its raw sound and fearless attitude.
Coca-Cola India and Southwest Asia category head sparkling flavours Sumeli Chatterjee said, “A match like this becomes a marker in cricketing history, not just for fans of the two teams but for the sport as a whole. The atmosphere in the stadium was absolutely electric. With his raw, unfiltered energy, Hanumankind made ‘Aaj Kuch Toofani Karte Hain’ the perfect clarion call for the moment and the match.”
As cricket commanded the pitch and music ruled the stands, Thums Up stitched the two into a single, high-voltage experience. From studio speakers to stadium roars, Taste the Thunder proved that when the rivalry is fierce, only one flavour fits. Toofan.
