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Naomi Michael joins Publicis Groupe as chief communications officer Apac
Former IPG Mediabrands communications leader to shape the agency’s voice across Asia Pacific
SINGAPORE: Naomi Michael is set to join Publicis Groupe as chief communications officer for Asia Pacific, marking a new chapter for the veteran marketing and communications leader after nearly a decade with IPG Mediabrands.
Michael shared the news on social media, saying the upcoming Lunar New Year symbolises a fresh beginning in her career. She will step into the new role next week and work closely with Apac leadership, including regional CEO Jane Lin-Baden, as the group celebrates its centenary year.
“This Lunar New Year marks the start of a new chapter for me,” Michael said. “Really happy to share that I’ll be stepping into the role of chief communications officer Apac at Publicis Groupe next week. Looking forward to working with Jane Lin-Baden and the Publicis Groupe Apac leadership team in the Lion’s 100th year.”
Michael brings more than two decades of global experience across media, marketing and corporate communications. Most recently, she served as chief marketing and communications officer for IPG Mediabrands Apac, a role she held for nearly nine years. During her tenure, she led integrated communications strategies across the region, strengthening the network’s brand presence and stakeholder engagement.
Before rising to the regional C-suite role, she served as head of marketing and communications for IPG Mediabrands Apac, where she helped develop integrated communication plans designed to elevate the group’s visibility across the Asia-Pacific market.
Earlier in her career, Michael held senior marketing and communications roles within Omnicom Media Group and OMD Australia, where she oversaw national communications strategy, new business initiatives and corporate brand positioning. Her career also includes early roles with organisations such as the Financial Times, K-Cloud and The Walt Disney Company in London.
Beyond her corporate responsibilities, Michael is also active in social impact initiatives. She currently serves as a board member for the Myanmar chapter of Pencils for Kids, a non-profit organisation that supports access to education for children in developing countries by providing school supplies and uniforms.
With her move to Publicis Groupe, Michael is expected to steer the agency’s communications strategy across the diverse and fast-evolving Asia-Pacific market, helping shape its narrative at a time when the global advertising giant enters its 100th year.
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Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
