iWorld
Pakistan government not keen to restore YouTube
NEW DELHI: In separate hearings in Lahore and Peshawar High Courts earlier this month, it became clear that the Pakistan government is not keen to restore the usage of YouTube in the country.
The Peshawar High Court was told on 1 August by Ministry of Information Technology and Telecom Additional Secretary Muhammad Ijaz Mian that it was in the interest of public to keep the video sharing website blocked.
He said an Inter-Ministerial Committee (IMC) had reviewed the matter on 8 February 2013 and found that the public stance was the same and the situation had not changed on blasphemous content. He added that since there was no technical solution at the hands of ministry to ensure 100 per cent blockage of controversial URLs, it was decided, keeping in view the security situation and the sentiments of public to continue with the decision of blocking YouTube.
In the Lahore High Court the same day, Minister of State for Telecom & IT Anusha Rehman Khan and the Secretary IT failed to appear. An additional secretary for the minister who appeared before the court said she could not come as she was busy in making IT policy for the country whereas the Secretary IT had an eye infection that did not allow him to attend the court.
Although the Court summoned both on 7 August, it was observed during the hearing that the government has not been able to resolve the issue of blasphemous content since September 2012, the month YouTube was blocked by the then PM Pervaiz Ashraf.
The High Court said an intelligent solution and regulation was required from the government.
Peshawar High Court was told that the Ministry had issued directives to Pakistan Telecommunication Authority (PTA) for finding a state of the art technological solution to overcome the problem but the authority has not responded positively on the issue.
The Ministry representative told the Court that it had contacted google administration to remove the content from its server which the search engine giant refused on grounds that it worked under the laws of the United States and existing law in Pakistan did not force it to fulfill the demands of the Pakistan government.
Google has already told the ministry to pass intermediary legal protection legislation in the country. A worldwide phenomenon, which will make the search engine comply by the local rules and regulations.
On the other hand, Lahore High Court has stated that it is not a solution to block the entire website which also has very valuable information for general public. There should be an intelligent solution to deal with the menace of anti-social and blasphemous content instead of blocking the entire website.
The court clearly stated that information flow cannot be controlled in this way and there should be self-regulation in every house as well. A worst action would be to block the whole internet in the country that will also severe links to the outside world.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
