Paisabazaar registers a big move as new services boost self-employed access

MUMBAI: Some revolutions begin with a signature Paisabazaar begins with a registration. In its latest push to make finance less frightening and more accessible, the fintech marketplace has rolled out Udyam registration, GST registration, and GST filing services across its expanding network of retail stores. And in doing so, it is directly targeting one of India’s most credit-challenged segments, the self-employed.

For millions of small shopkeepers, freelancers, micro-entrepreneurs, and gig workers, the biggest hurdle isn’t ambition, it’s paperwork. Missing documents, patchy financial records, and low familiarity with digital processes often mean they struggle to secure loans and other financial products. Paisabazaar’s new on-ground push attempts to close this gap through a model that blends physical presence with digital ease or as the company calls it, “phygital.”

At these walk-in stores, trained experts now help consumers with documentation, advice, financial guidance, and tailored recommendations across multiple business needs. The goal is simple: to make everything from registrations to credit-linked decisions less intimidating and far more accessible.

“For self-employed consumers and small business owners, access to credit and financial products has traditionally been challenging and complex,” said Paisabazaar CEO Santosh Agarwal. “Through our phygital model, we aim to empower small businesses. This initiative aligns with our purpose Har Sapna Hoga Sach helping every Indian make smart financial decisions.”

The stores primarily cater to small business owners and shopkeepers, offering support not just for Udyam or GST-related needs but also for a wide spread of credit products. Visitors can explore business loans, personal loans, and home loans, receiving end-to-end guidance to identify the right option.

Consumers visiting these outlets can also check their free credit score, evaluate the best loan or card offers, and receive personalised advice on improving their credit health often the deciding factor in unlocking future financial opportunities.

Currently, Paisabazaar’s retail stores are operational at:

●  Gurugram (Jail Road)

●  Noida (Sector 15)

●  New Delhi (Lajpat Nagar)

Here, consumers can avail Udyam, Aadhaar, GST registration, and get expert support for GST filing.

But this is only the beginning. With credit demand rising sharply in India’s Tier-2 and Tier-3 cities, Paisabazaar plans a significant expansion into these high-growth regions. The company says the number of retail stores will increase steadily as the initiative continues to deliver positive impact among small entrepreneurs.

By turning registrations into stepping stones and consultations into clarity, Paisabazaar isn’t merely helping people fill forms, it is helping them move forward. In a country where the self-employed form the backbone of local commerce, making financial access easier isn’t just a service; it’s an economic necessity.

And as the company doubles down on its brick-and-mortar presence, one thing is clear: for many small businesses, the journey toward growth might just begin with a visit to the nearest Paisabazaar store and a little paperwork done right.