e-commerce
Paisabazaar launches bill payments and mobile recharge on app
Zero-fee transactions with assured rewards aim to turn the credit platform into an everyday financial hub.
MUMBAI: Your phone bill just got a reward and it didn’t even ask for one. Paisabazaar, India’s go-to spot for checking credit scores and hunting loans, has quietly flipped the script by adding bill payments and mobile recharges to its app, all at zero platform fee, with assured rewards tossed in on every swipe. The update means users can now settle a whole menu of everyday dues without leaving the app, prepaid mobile recharges, postpaid bills, credit card payments, loan EMIs, electricity, DTH, LPG, and piped gas. No hidden charges, no extra clicks, just quick taps and a little something back in the pocket.
Mobile recharge alone is a monster market, Paisabazaar’s internal estimate pegs it at over Rs 15,000 crore per month nationwide and it’s one of those habits people never skip. By making recharges fast, reliable and rewarding, the platform is betting it can pull in fresh faces across ages, incomes and cities. Many might start with a quick top-up and end up exploring the full buffet: credit tracking, loans, bonds, fixed deposits and more.
Paisabazaar CEO Santosh Agarwal put it plainly, “We are building the Paisabazaar App to play a more active role as an everyday financial companion, beyond just credit. By enabling payments and recharges with zero fees and assured rewards, we are creating strong reasons for consumers to return to the App regularly. Greater frequency drives familiarity, long-term trust, and smarter financial decisions over time.”
The move is the latest step in Paisabazaar’s quiet expansion from a credit-focused marketplace into a broader money-management sidekick. Last year it rolled out bonds and fixed deposits, now payments join the party, aiming to boost daily app opens and turn one-time visitors into regular visitors who trust the platform with more than just their score.
In a world where everyone dreads the low-balance notification, Paisabazaar is handing out small wins with every recharge and bill pay hoping those tiny rewards add up to bigger loyalty. Whether you’re topping up for the month or clearing last month’s dues, the app just made routine money stuff feel a little less routine. And a little more rewarding.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
